Aaron Nichols

Bio

Aaron D. Nichols is a PhD candidate in Marketing at Boston University’s Questrom School of Business. His research uses lab and field experiments to explore how marketing science can address pressing social issues facing consumers, including misinformation, equity, and ethical behavior.

Aaron holds dual undergraduate degrees in Psychology (B.S.) and Economics (B.A.) from the University of North Carolina at Chapel Hill. Before beginning his PhD at Questrom, he mentored students and conducted behavioral research at Duke University.

His work has been featured in journals such as Nature Human Behaviour and Frontiers in Psychology.