Our AI-AI marketplace research pushes the boundaries of platform governance by simulating economies where AI agents act as both consumers and producers, enabling large-scale studies of market dynamics and governance mechanisms.

Our Human-AI marketplace research investigates what happens when real human buyers interact with AI-powered sellers in controlled e-commerce experiments. This research direction builds on our foundational Human-Human marketplace work to understand how agentic LLM sellers behave, deceive, and respond to market incentives.

Our Human-Human marketplace research forms the foundation of our platform governance work, studying how real human participants interact as buyers and sellers in controlled e-commerce simulations.